I think Ford will continue to have problems moving their F-150 Lightning BEV.
In our country, the pickup truck has become as much a symbol of masculinity and political statement as it is a useful utilitarian tool to transport heavy and bulky payloads. Why else would an office-bound city slicker pay $100,000 for one? The big three have made a lot of money selling these high-priced I’m-an-outdoor-kinda-guy symbols to a consumer group they had a significant role in creating.
The people that make up this truck-buying population are not what I would consider good candidates for buying a vehicle that is by design as an eco-friendly, save-the-planet, short-range, green version of a cowboy’s preferred transportation.
IOW… Ford made a mistake leading with Mustang and the Lightning, they would have been better off first electrifying one of their popular SUVs.