# Shrinkflation ( ice cream example) **URL:** \ **Category:** Uncategorized\ **Created:** [February 20, 2023, 12:35am UTC](https://community.clark.com/t/shrinkflation-ice-cream-example/2292 "2023-02-20T00:35:17Z")\ **Posts on this page:** 5\ **Page:** 1
**Author:** ![AustinBonds](https://avatars.discourse-cdn.com/v4/letter/a/6bbea6/32.png) [@AustinBonds](https://community.clark.com/u/AustinBonds)\ **Post date:** [February 20, 2023, 12:35am UTC](https://community.clark.com/t/shrinkflation-ice-cream-example/2292/1 "2023-02-20T00:35:17Z")
Noticed that the formerly half gallon ice cream cartons that switched to 1.75 quarts and then 1.5 quarts ( 48 oz) are now doing 46 oz cartons. In particular, this is Turkey Hill brand. Price is $3.99 per a 46 oz carton. Now, I remember many decades ago when ice cream was maybe $2 for an actual half gallon, but that was 40-ish years ago. I remember average brand ice cream going for $5 a half gallon 20 years ago in some grocery stores out west. Heck , Ben and Jerry’s was $3 range for the longest time from 1990’s til 2010-ish. Anyway, shrinkflation does not look good but in this case, ice cream prices cannot go too high as there are alternatives and also there is a dairy glut IMHO. Try getting a lot of money for ice cream and people will consume less. ---
**Author:** ![Smartpolitics](https://avatars.discourse-cdn.com/v4/letter/s/65b543/32.png) [@Smartpolitics](https://community.clark.com/u/Smartpolitics)\ **Post date:** [February 20, 2023, 4:34am UTC](https://community.clark.com/t/shrinkflation-ice-cream-example/2292/2 "2023-02-20T04:34:25Z")
> [@AustinBonds](#): > > I remember average brand ice cream going for $5 a half gallon 20 years ago in some grocery stores out west. I remember Friendly’s ice cream being $6/half gallon 10 years ago in New England- sometimes it would be buy one get two free. When I moved to the MidAtlantic, it was easy to find $3 ice cream. Then I’m thinking in 2015 or so half gallons became three pints. Now that Friendlys ice cream is $5.49 without sales but Wegmans ice cream is $3.50 up from $2.50 last year Eggs, ice pops, and ice cream, I’ve noticed 40% or greater price increases ---
**Author:** ![NancyM](https://avatars.discourse-cdn.com/v4/letter/n/439d5e/32.png) [@NancyM](https://community.clark.com/u/NancyM)\ **Post date:** [February 20, 2023, 4:23pm UTC](https://community.clark.com/t/shrinkflation-ice-cream-example/2292/3 "2023-02-20T16:23:34Z")
On a related note – I’ve noticed “dairy desserts” in the ice cream aisle. They aren’t ice cream, but people think it is. Apparently they’re made of vegetable oils? yikes. I doubt they are healthier than ice cream. Just like people I know think that almond milk is actually milk… Years ago I remember “milkshakes” being renamed to “shakes” – because they don’t actually contain milk. sigh ---
**Author:** ![AustinBonds](https://avatars.discourse-cdn.com/v4/letter/a/6bbea6/32.png) [@AustinBonds](https://community.clark.com/u/AustinBonds)\ **Post date:** [February 20, 2023, 6:54pm UTC](https://community.clark.com/t/shrinkflation-ice-cream-example/2292/4 "2023-02-20T18:54:46Z")
In a few years, ice cream will be one quart cartons. Charge whatever they want. Just say that consumers prefer smaller portions. Like I wrote above, one can easily vote with their wallet on things like this. ---
**Author:** ![SonoranSilkies](https://avatars.discourse-cdn.com/v4/letter/s/a183cd/32.png) [@SonoranSilkies](https://community.clark.com/u/SonoranSilkies)\ **Post date:** [February 22, 2023, 6:03am UTC](https://community.clark.com/t/shrinkflation-ice-cream-example/2292/5 "2023-02-22T06:03:13Z")
The size of ice cream cartons has been reduced over a number of years. And the quality of real ingredient ice cream has also changed. Initially i noticed it improving (20+ years ago), but more recently those real ingredients have gone away, with guar gum and other fake ingredients being added to so-called premium brands.